Know What Your Competitors Are Up To

 

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Brand tracking is not just an effective way to keep tabs on what’s being said about your brand, but a fantastic way of monitoring your competitors too.

Savvy business owners understand that they need to know what their competitors are up to, but this can be an exhaustive experience, trawling social media, blog posts, review sites and a lot more.

Little Birdy gives business owners the opportunity to monitor mentions of competitors as well as their own brand.

This is an extremely useful tool.

You can research your competitors and find out how they are perceived online. You can also get an insight into their online marketing strategy by discovering where and how they choose to communicate with prospects. You could even discover ways to improve your overall business strategy with new products or services that keep you at the forefront of your industry.

Importantly, we can analyse positive and negative sentiment and if competitors are spoken about in glowing terms, while you are not, we can recommend a number of ways to improve your brand voice and your policy for communicating with customers or prospects.

By staying close to your competition via brand tracking, you stay ahead of the game and take advantage of what Little Birdy has to offer – unrivalled social listening opportunities.

Indexing thousands of mentions across social media platforms, blogs and search engines daily, Little Birdy is ‘Brand Tracking Made Easy’.

Try it today for free, with a no obligation 30 day trial or call a reputation management expert on 0845 259 4195 for more information

Social media is a vital part of brand survival. You need to monitor your brand on Twitter

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Did you know that nearly 67% of public brand mentions throughout social media take place on Twitter?

If you aren’t monitoring Twitter vigilantly you run the risk of damaging your online reputation.

Your customers will get in touch with you via the platform they choose, not the platform you want them to use and as such, brands need to be able to answer queries, respond to negative feedback or promote positive mentions on social media constantly if they stand a chance of retaining their clients.

Twitter allows you to engage with followers and non-followers alike and is starting to rival the ‘classic’ customer service channels in terms of engagement with customers.

Twitter isn’t going away – embrace it.

Rand Fishkin, founder of Moz stated that “the quantity of interactions on Twitter may now rival many businesses’ interactions through their customer service teams.”

Your brand will benefit from showing a human, contactable and approachable persona on social media. Consumers will possibly think they can get one over on you by posting about you in a negative light on social media, or calling you out online (being nasty), with or without your official Twitter handle.

If you’re monitoring these mentions whether positive or negative and you respond correctly, you show the public and that particular consumer you’re here to help, thus creating a better online reputation and increasing loyalty to your brand.

It’s also a good idea to combine your social media team with your customer service team, as this means customers who may be contacting you are getting a unified response. This also helps to avoid any inconsistencies in the help you are giving clients.

Your consumers may not be using the correct Twitter handles.

Just because Twitter isn’t showing you any notifications, that doesn’t mean people aren’t talking about you. Consumers may not use your official Twitter handle or might misspell it completely.

You can train Little Birdy to track any and all misspellings of your brand or keyword to help make sure you don’t miss any spelling deviations, nicknames or aliases. This allows you to deal with mentions on a greater scale.

Best of all, unlike other reputation management services, Little Birdy delivers unlimited mentions and will never cap the amount it returns to you for review.

Direct mentions starting with @ only make up a small part of all mentions across social media, so it pays to be searching for people talking about you, not just to you.

Little Birdy is the best way to monitor what’s being said about you and your brand online, giving users the tools they need to manage their reputation effectively.

Indexing thousands of mentions across social media platforms, blogs and search engines daily, Little Birdy is ‘Brand Tracking Made Easy’.

Try it today for 30 days completely free or call a reputation management expert on 0845 259 4195 for more information.

 

Little Birdy Now Provides Users The Chance To Be Forgotten On Bing Search Results.

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Following in the footsteps of Google, Microsoft’s own search engine Bing is now allowing Europeans the opportunity to have pages containing irrelevant and outdated content to be removed.

Little Birdy are pleased to be able to offer a custom removal request service to clients who wish to exercise their ‘Right To Be Forgotten’ on Bing.

In addition to a comprehensive brand tracking service, Little Birdy is a simple and effective way to have reputation damaging results removed from search engine giants such as Google and Bing.

Little Birdy takes the complication out of the whole ‘Right To Be Forgotten’ process and submits a request form on your behalf.

All it takes is a few simple steps and the damaging link could be removed:

Step 1. Send an email to the Little Birdy team at chatter@littlebirdy.buzz with the link you wish to be removed.

Step 2. We will then draft the ‘Right To Be Forgotten’ form and send it to you to fill out the relevant details.

Step 3. Send it back to us as we will then quality check this for you. This process is vital as any misspellings or incorrectly filled out forms can result in requests being refused by Bing or Google.

Step 4. For a one off admin fee we will submit the ‘Right To Be Forgotten’ form direct to Bing on your behalf.

By offering users a complete online reputation management and brand tracking tool, Little Birdy is the most effective way to protect your reputation and your professional progress.

For more information on how Little Birdy can help you exercise your ‘Right To Be Forgotten’ on search engines like Bing and Google contact us today by clicking here, or call 0845 259 4195 to speak to an expert.

Little Birdy – Protect your reputation, protect your professional progress.

Please note: Please note: Little Birdy will submit a request on your behalf, but cannot guarantee any links will be removed. Once your ‘Right To Be Forgotten’ form is submitted the process will then be between yourself and Bing.

We Won’t Cap Your Mentions, And We’ll Let You Know About Reinstated Links

 

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According to figures published by worldwidewebsize.com Google indexes over 2 billion web pages – with Little Birdy, you could effectively view every mention of your brand on every page.

Unlimited mentions means just that – unlimited.

Little Birdy will return every mention of your brand possible, never capping the amount of data it presents to you. Whereas other competitors may charge you to view more mentions, our social listening tool brings you the best in brand tracking capabilities by allowing you to view every and all mentions possible – at no extra cost.

By giving users a complete, not just a selective, overview of how they’re perceived online Little Birdy soars above the competition – scouring thousands upon thousands of web pages for mentions of your brand.

Including any links Google may have reinstated.

In the case of Google’s ‘Right to be Forgotten’ ruling, outdated and irrelevant links can be removed if they are damaging a person’s professional progress, but as reported by the BBC, Google is fighting back by reinstating some links.

Certain articles published by The Guardian regarding an investment banker were removed, and then subsequently reinstated.

This could be happening to you.

You may have had an article removed from Google’s search results that was damaging your reputation as part of our comprehensive reputation management service, but may be worried about Google reinstating the link.

Fear not. Little Birdy is here to help.

Regardless of whether Google reinstates your links, and as part of Little Birdy’s ‘Corporate’ and ‘Enterprise’ packages, you can also benefit from unlimited link clean ups.

As part of our service, Little Birdy will apply for removal of damaging links within Google on your behalf, and if that pesky link decides to pop up again, do the same. All you have to do is flag the unwanted URL to our team and we’ll take care of the rest.

Combine this service with the ability to allow users to find virtually every mention of their brand on the web – and you’ve got a winning reputation management combination.

Little Birdy gives you the tools you need to track what’s being said about your brand and respond accordingly. Indexing mentions from blogs, social media, review sites and many more pages, Little Birdy also organises mentions via sentiment analysis and can learn from ‘User Training’.

‘Brand Tracking Made Easy’ – Little Birdy gives you the tools you need to see what’s being said about your brand online.

For more information on Little Birdy and how it gives you unlimited mentions of your brand, call 0845 259 4195 or try it for 30 days completely free.

As The World Cup Reaches Fever Pitch, Online Content Does Too

There was a definite feeling in the camp this year that the USA’s involvement in the World Cup was something to be cheered on. Garnering millions of new fans in a country that predominantly supports any sport except ‘soccer’ the US squads achievements were followed closely by people at home and around the world.

The team’s popularity soared. Social media was set alight with encouraging tweets and heated discussion about a team that no one ever thought would get very far. As they made it to the second round against Belgium, the world tuned in to watch the Americans fight tooth and nail against elimination – a match they unfortunately lost, however gallantly.

Yet as the USA team’s popularity increased so did the online activity, particularly on Wikipedia. Success drove people who may not have usually bothered to talk about football to get involved with the game socially and encouraged interaction on user generated content sites including Wikipedia.

In the spirit of The World Cup the team at Little Birdy decided to look into just how success affected interest in certain players.

Edits to player’s profiles on Wikipedia went through the roof in the lead up to their final games.

See below:

Wikipedia edits

 

 

Players Tim Howard, Jozy Altidore and Michael Bradley went from 0 to well over 100 edits in six months, with Clint Dempsey netting over 250 edits.

As public awareness of these players grew, mentions and social interactions also grew.

The same could be happening with your brand right now.

People could be talking about your brand, products or services online and promoting you, but they could also be tearing you down.

As Wikipedia relies on the public to fill it with information, people can essentially write whatever they want. A large portion of Wikipedia edits come down to vandalism, so it’s vital you make sure you’re aware of what’s going on by keeping a weather eye on public sites like these. Fortunately a lot of negative comments are taken down by moderators and do-gooders, but you could be missing sentiment on other sites.

This is where Little Birdy can help you and your brand.

Little Birdy can present thousands of mentions on your brand or product and make sure you’ve got a complete overview about what’s being said about you online.

By taking the hard work out of reputation management and brand tracking, Little Birdy allows you to focus on making sure you’re seen in the light you want to be seen in online.

Although reputation management probably couldn’t have helped the USA team get through to the next round, effective brand tracking via our social listening tool can make sure any potshots at your brand are saved and dealt with quickly.

For more information on Little Birdy and how it gives you the tools to manage your reputation call 0845 259 4195 or try it for 30 days completely free.