Brand tracking is not just an effective way to keep tabs on what’s being said about your brand, but a fantastic way of monitoring your competitors too.
Savvy business owners understand that they need to know what their competitors are up to, but this can be an exhaustive experience, trawling social media, blog posts, review sites and a lot more.
Little Birdy gives business owners the opportunity to monitor mentions of competitors as well as their own brand.
This is an extremely useful tool.
You can research your competitors and find out how they are perceived online. You can also get an insight into their online marketing strategy by discovering where and how they choose to communicate with prospects. You could even discover ways to improve your overall business strategy with new products or services that keep you at the forefront of your industry.
Importantly, we can analyse positive and negative sentiment and if competitors are spoken about in glowing terms, while you are not, we can recommend a number of ways to improve your brand voice and your policy for communicating with customers or prospects.
By staying close to your competition via brand tracking, you stay ahead of the game and take advantage of what Little Birdy has to offer – unrivalled social listening opportunities.
Indexing thousands of mentions across social media platforms, blogs and search engines daily, Little Birdy is ‘Brand Tracking Made Easy’.
Try it today for free, with a no obligation 30 day trial or call a reputation management expert on 0845 259 4195 for more information