On average, there are 55 million Facebook status updates and over 400 million tweets every day. Chances are, consumers are talking about you right now.
According to Microsoft Dynamics’ guide ‘Your Brand Sux’ 67% of marketers are looking to increase their use of ‘social listening tools’ as brand tracking programs are the lifeblood of an effective reputation management strategy.
Social media and user generated content is the new grapevine. If people want to know about your brand or service they’ll probably consult review sites, Facebook, Twitter or a forum before they purchase as these channels hold relatively honest and human opinions on a subject.
You need to make sure you’re keeping an eye on what’s going on as chatter can turn nasty if something goes wrong – turning an online conversation into a nightmare.
There were some interesting points that came up in the guide from Microsoft that are particularly useful when it comes to brand tracking. The team at Little Birdy has highlighted the top 4.
1. Daily to monthly to yearly – keep listening over time and follow the sentiment.
You may be having a great day where everything that you find is totally positive, but unfortunately that’s just one day out of another 364. Keep track of the sentiment trends over the year as this will really let you know just how your consumers feel about your brand and let you reassess how you’re managing your campaign.
2. Get the complete picture on smaller networks.
Certain social media sites are more popular in different countries. You need to make sure you’re looking at the right ones. Do you offer services or products in Brazil? Well you should make sure you’re looking at sentiment trends on ‘Orkut’. How about France or Switzerland? Better check in with ‘SkyRock’.
3. What are people saying about your suppliers?
If you work with global suppliers you need to know what the public attitude or sentiment is towards them. If they’re in trouble for violating human rights laws or experiencing any legal difficulty, you’ll need to know as the public may not want to buy from companies associated with that supplier.
4. Use informed keywords.
Make sure you know what phrases and keywords are associated with your brand and look out for them. It’s good practice to do the same for any competitor’s brands or products as you gain some insider intelligence.
By using Little Birdy you have a the tools to manage your reputation online, make sure you have a full overview as to what’s being said about your brand around the world and a way to measure sentiment over time – all helping to manage your marketing campaign reactively.
Giving users a complete picture of how their perceived online, Little Birdy is the easiest way to keep track of mentions about their brand from worldwide online sources.
Try Little Birdy for 30 days completely free and see how our brand tracking and social listening tool can help your brand. Call 0845 259 4195 today or email email@example.com for more information.