Don’t Try And Guess What Consumers Are Saying About You.

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On average, there are 55 million Facebook status updates and over 400 million tweets every day. Chances are, consumers are talking about you right now.

According to Microsoft Dynamics’ guide ‘Your Brand Sux’ 67% of marketers are looking to increase their use of ‘social listening tools’ as brand tracking programs are the lifeblood of an effective reputation management strategy.

Social media and user generated content is the new grapevine. If people want to know about your brand or service they’ll probably consult review sites, Facebook, Twitter or a forum before they purchase as these channels hold relatively honest and human opinions on a subject.

You need to make sure you’re keeping an eye on what’s going on as chatter can turn nasty if something goes wrong – turning an online conversation into a nightmare.

There were some interesting points that came up in the guide from Microsoft that are particularly useful when it comes to brand tracking. The team at Little Birdy has highlighted the top 4.

1. Daily to monthly to yearly – keep listening over time and follow the sentiment.

You may be having a great day where everything that you find is totally positive, but unfortunately that’s just one day out of another 364. Keep track of the sentiment trends over the year as this will really let you know just how your consumers feel about your brand and let you reassess how you’re managing your campaign.

2. Get the complete picture on smaller networks.

Certain social media sites are more popular in different countries. You need to make sure you’re looking at the right ones. Do you offer services or products in Brazil? Well you should make sure you’re looking at sentiment trends on ‘Orkut’. How about France or Switzerland? Better check in with ‘SkyRock’.

3. What are people saying about your suppliers?

If you work with global suppliers you need to know what the public attitude or sentiment is towards them. If they’re in trouble for violating human rights laws or experiencing any legal difficulty, you’ll need to know as the public may not want to buy from companies associated with that supplier.

4. Use informed keywords.

Make sure you know what phrases and keywords are associated with your brand and look out for them. It’s good practice to do the same for any competitor’s brands or products as you gain some insider intelligence.

By using Little Birdy you have a the tools to manage your reputation online, make sure you have a full overview as to what’s being said about your brand around the world and a way to measure sentiment over time – all helping to manage your marketing campaign reactively.

Giving users a complete picture of how their perceived online, Little Birdy is the easiest way to keep track of mentions about their brand from worldwide online sources.

Try Little Birdy for 30 days completely free and see how our brand tracking and social listening tool can help your brand. Call 0845 259 4195 today or email chatter@littlebirdy.buzz for more information.

Little Birdy Will Help You Exercise Your ‘Right To Be Forgotten’ By Google

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Little Birdy manages Google removal requests on your behalf, making sure your reputation is protected and professional progress is unhindered.

As people search for you and your brand online, they make instant judgements based on what search results they find, potentially taking their business elsewhere if they don’t like what Google shows them.

Thanks to EU court’s ruling that citizens now have the ‘Right To Be Forgotten’ by Google, professionals and individuals now have the chance to remove outdated and inadequate URL’s that may be harming their reputation online.

Little Birdy is ahead of the flock when it comes to effective reputation management and brand tracking.

By giving users a comprehensive overview on how they are perceived online, Little Birdy presents links to a user that they may not even be aware of and gives them the power to have URL’s removed in three quick steps.

Step 1: Overview

Little Birdy will return a comprehensive list of online mentions of your brand, allowing you to review and reactively manage your reputation. Little Birdy will categorise mentions based on sentiment analysis according to your user training and present an overview of positive and negative mentions, including any potentially damaging links.

Step 2: User Flagging System

When a user is presented with a list of mentions, regardless of whether they are a business or an individual, they have the opportunity to flag mentions or URL’s regarding them personally or their brand. Our dedicated team will see which links you have flagged and be able to advise you on your best course of action.

Step 3: Submit Right To Be Forgotten Form On Your Behalf

After our team sees your flagged item for removal, we will submit a request on your behalf ensuring your ‘Right To Be Forgotten’ removal form is filled out correctly thus increasing the chances of Google taking the requested URL down.

Effective reputation management is the key to success in an online world. Little Birdy is an industry leader in providing users with the tools to find out what’s being said about their brand and who’s saying it, allowing for re-active reputation management.

Scouring social media, user generated content (UGC) as well as blog posts and a myriad of review sites including Amazon can be an exhausting task – let Little Birdy do the hard work for you by scanning thousands of pages across the internet for mentions on your brand in real time.

Call 0845 259 4195 for more information on how Little Birdy can help your brand or to speak with an expert about how you can take advantage of Google’s Right To Be Forgotten request form.

Little Birdy Is Ready To Fly

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The day has arrived – after two years in the making Little Birdy has finally hatched and is ready to fly.

An entirely user friendly take on reputation management, the new brand tracking software service gives users a complete overview on what’s being said about their brand and who’s saying it.

The team at Hit Search and Little Birdy HQ have worked extremely hard to make sure Little Birdy soars above the rest in the reputation management sphere by adding innovative features that help users manage their reputation reactively as well as proactively.

We’ve been blogging about how smart our Little Birdy is and how it learns from user training, and we’ve even talked about how it gives brands and sole traders the opportunity to address any issues people may be having with their product directly.

We’re very excited to be able to present Little Birdy at the CIM Northern Conference in Liverpool on the 19th of June and answer any questions businesses may have about how reactive reputation management and responsive brand tracking can increase conversions and ultimately, customer loyalty. There may even be cupcakes – just sayin’.

So why not try Little Birdy for 30 days completely free and see how your brand is being perceived online or call us and see how our great brand tracking service can help you and your marketing campaign.

Call today on 0845 653 1435 and try Little Birdy for free.

Little Birdy Learns From User ‘Training’

As we look forward to the release of Little Birdy, the innovative reputation management software, we’ve highlighted how important interacting with your customers online is and how responding to comments whether good or bad can help sculpt a better reputation.

Yet one thing we’ve yet to mention is just how smart our Little Birdy really is.

One of the great features of Little Birdy is its ability to learn from a user. This is really useful when it comes to ‘Sentiment Analysis’.

For those not sure what sentiment analysis is, put simply it is identifying an attitude towards a topic. If someone tweets or posts about a certain topic online, you will be able to read it and automatically tell whether they are being positive or negative about the subject.

A great example being:

“I’m really looking forward to The World Cup”, this is of course a positive sentiment, whereas “I really can’t be bothered about The World Cup” would obviously be considered as a negative sentiment.

People can automatically differentiate between positive and negative sentiment and of course base their responses or reactions appropriately – you probably wouldn’t want to talk to someone about the latest shocking football transfer to someone who’s said they don’t like football, would you?

Up until now, most reputation management services have always required a large amount of user interaction and needed someone to differentiate manually between positive and negative sentiment results.

This is where Little Birdy flies in the face of conventional reputation management software.

You can train your Little Birdy to help you separate positive and negative sentiments based on your custom variables and let it handle sentiment analysis all by itself.

A prime example of where Little Birdy’s training would be useful would be in the legal environment.

A different program could find the following blog post or tweet: “X solicitors helped me win my defamation case.” Whereas a human would automatically understand that this is a positive statement, a piece of software would potentially get confused. To the program ‘defamation’ would be considered a negative word whereas ‘win’ would be seen as a positive – the use of the two words together would no doubt confuse the program and it could get the classification wrong.

This is where Little Birdy soars above the rest in terms of innovation.

You can train Little Birdy to see a statement like this as a positive sentiment. As a user, you can add ‘defamation’ or any other keyword to your positive or negative sentiment list which will help you tailor your responses to any comments effectively.

Little Birdy would see this sentence and realise that someone is saying something nice about your services, which means you can thank the person for their feedback.

Little Birdy evolves according to your training, making it a valuable tool for businesses to have on their side, categorising mentions where appropriate, whether positive or negative based on how you want it to operate.

This is especially useful for businesses who want to be able to handle their reputation management without having to commit vast amounts of man hours to the task.

Dr Ayesh Alshukri, head developer at Little Birdy is proud of the benefits Little Birdy holds and says: “Here at Little Birdy we are always striving to make improvements and keep up with state of the art techniques; our sentiment analysis system is just one example. We’ve focused our efforts on producing the most useful and innovative reputation management system for our clients, giving them the tools to manage their marketing campaign and their online reputation effectively.”

For more information on Little Birdy and how our innovative reputation management software can help your business, call 0845 653 1435 to speak to a reputation management expert today.

 

Take Off With a Free 30 Day Trial of Little Birdy

As Little Birdy launches this week, we’re celebrating by offering a free 30 day trial of the innovative reputation and brand tracking software. That’s right, all you have to do is sign up here and you can take full advantage of all the great features Little Birdy has to offer for free.

We’re very proud of Little Birdy and how it’s changing the face of reputation management by giving users complete control and full access to what’s being said about their brand online.

Another great thing about Little Birdy is how it can learn from user ‘training’ based on your custom sentiment analysis variables.

In our previous blogs, we’ve been talking about how important full time reputation management really is, but right now we’re going to highlight just how Little Birdy does all the hard work for you and how it saves you and your business time and money.

A Full Media Monitoring Service

Manually scouring through the internet to see what people are saying about you and your brand is exhaustive – and if you want the full picture, almost impossible. Little Birdy looks through thousands upon thousands of pages across the internet for mentions about your brand – checking everything from blogs to social media, YouTube videos to review sites.

Little Birdy does all the hard work for you and lets users see the full picture and manage their reputation reactively.

No Limit On Mentions

Little Birdy has no limit to the amount of mentions it brings back for you and even searches for mentions of your brand when you’re logged out. A very useful feature for businesses – having no cap on mentions means you can make comparisons year on year and manage your campaign accordingly.

User Flagging System

Easy to organise, Little Birdy incorporates a user flagging system which allows you to keep track of any mentions that need special attention. You can also tell Little Birdy to let your consultant know that something needs addressing, which brings us to our next point -

Bespoke Consultancy

Your support team at Little Birdy are ready to help and offer any advice should you feel something needs addressing or if, for example, you’re not quite sure how to respond to a mention. If you are getting negative feedback for any of your products or services, we can help you address the problem and reduce negativity by increasing positive mentions on social media platforms, blog posts and through the use of press releases.

Little Birdy has many ‘feathers to its cap’ and can help you manage your online reputation. Of course, don’t just take our word for it, try it for free and see how Little Birdy and its brand tracking capabilities can help your business.

Our team will also be at the CIM Northern Conference on the 19th of june ’14, ready to answer any questions about our great new reputation management tool – and discuss how Little Birdy is the best way to track what’s being said about your brand.

For more information on Little Birdy or to speak to an expert on reputation management services call 0845 653 1435 today.