There was a definite feeling in the camp this year that the USA’s involvement in the World Cup was something to be cheered on. Garnering millions of new fans in a country that predominantly supports any sport except ‘soccer’ the US squads achievements were followed closely by people at home and around the world.
The team’s popularity soared. Social media was set alight with encouraging tweets and heated discussion about a team that no one ever thought would get very far. As they made it to the second round against Belgium, the world tuned in to watch the Americans fight tooth and nail against elimination – a match they unfortunately lost, however gallantly.
Yet as the USA team’s popularity increased so did the online activity, particularly on Wikipedia. Success drove people who may not have usually bothered to talk about football to get involved with the game socially and encouraged interaction on user generated content sites including Wikipedia.
In the spirit of The World Cup the team at Little Birdy decided to look into just how success affected interest in certain players.
Edits to player’s profiles on Wikipedia went through the roof in the lead up to their final games.
Players Tim Howard, Jozy Altidore and Michael Bradley went from 0 to well over 100 edits in six months, with Clint Dempsey netting over 250 edits.
As public awareness of these players grew, mentions and social interactions also grew.
The same could be happening with your brand right now.
People could be talking about your brand, products or services online and promoting you, but they could also be tearing you down.
As Wikipedia relies on the public to fill it with information, people can essentially write whatever they want. A large portion of Wikipedia edits come down to vandalism, so it’s vital you make sure you’re aware of what’s going on by keeping a weather eye on public sites like these. Fortunately a lot of negative comments are taken down by moderators and do-gooders, but you could be missing sentiment on other sites.
This is where Little Birdy can help you and your brand.
Little Birdy can present thousands of mentions on your brand or product and make sure you’ve got a complete overview about what’s being said about you online.
By taking the hard work out of reputation management and brand tracking, Little Birdy allows you to focus on making sure you’re seen in the light you want to be seen in online.
Although reputation management probably couldn’t have helped the USA team get through to the next round, effective brand tracking via our social listening tool can make sure any potshots at your brand are saved and dealt with quickly.
For more information on Little Birdy and how it gives you the tools to manage your reputation call 0845 259 4195 or try it for 30 days completely free.